About Us
Vision
To emerge as Indonesia’s leading kretek manufacturer recognized worldwide for product excellence, innovation, and integrity. We are committed to sustainable growth that empowers our communities, honors our heritage, and delivers value to all stakeholders while setting new standards in quality, responsibility, and global competitiveness.
Mission
Empowering Communities, By creating decent and inclusive employment opportunities, especially for local residents and those with limited economic access.
Delivering Quality Products, Developing premium tobacco products that reflect the character and preferences of local markets, while upholding honesty and professionalism in business.
Fostering a Harmonious Workplace, Building a work culture rooted in kinship, trust, and shared responsibility.
Contributing to Society & Spiritual Well-being, Supporting social and spiritual growth through empowerment programs, charitable initiatives, and the provision of religious facilities.
Strengthening Local Partnerships, Collaborating with tobacco and clove farmers to ensure sustainable raw material supply and improve their prosperity.
Driving Innovation & Sustainability, Continuously enhancing production and packaging processes to maintain quality, increase efficiency, and minimize environmental impact.